The news organizations are not completely to blame. They really have no reason to change other than it being the ethically right thing to do. People eat up the bullshit reporting these days. Most people don't want facts, statistics, and objectivity. They want sensationalism, opinion, and vitriolic diatribe. If the majority of people demanded better journalism, we would see a change. The Martin/Zimmerman case is a perfect example of this. The majority of people didn't want facts and the truth, they wanted a reason to be on TV yelling, holding signs, marching, and doing whatever else to show outraged they were over.......something.
Completely true and still very very depressing. I was asked (with some other veterans from the vet's student organization on campus) to speak to some grad students preparing to become professors about veterans, what we've been through, and how to deal with veterans and any issues they might have as students. The point you made I in a way also explained to them in telling them "I can go outside on campus right now and pluck almost any student and they can tell me who won the last three American Idol's or the latest celebrity gossip just put out, but I would bet you $100 they couldn't name at least ONE MOH recipient from Afghan or Iraq, and I can name three of em off the top of my head, hell one of em was in my unit!"