I stopped reading when he commented on Steve Jobs' "inspiration". In an effort to prove his point he greatly over-simplified Jobs' entire business experience and gave the man more credit than he deserved for some of the designs. "Ah! This vignette supports my paper! I'll use it to the exclusion of all other available information out there."
The author's on to something, don't get me wrong, but I think he suffers from academic tunnel vision.