It depends on what you are using as a reference. In my opinion and the definition from
Websters, The bullet rises. However I'm not disagreeing with you.......just think this is a good example on how to explain it:
Aaron Rodgers throws a 50 yard touch down. Science says the football never rises because from the second it leaves his hand its falling due to gravity. It flies in an arc and to hit his target he points up.
The football rises in reference to the earth but not the "bore line" of his throw, so to speak.
(also no viking players were hurt during the making of this post)