A small piece of that is managing your customer's expectations. Outside looking in, I wonder how many Army commanders from the company to BDE know what the AF can do, how fast, and what JTAC's can do and how they integrate into the plan. I'm not staying you guys aren't trying to educate the Green side, but it is something every ALO/ JTAC/ TACP should work on.
Some commanders simply won't care or won't take the time to learn and you can't help them, but their subordinates are a different angle to work. I think the move towards your own officer careerfield will pay dividends down the line, but there aren't enough of them to make a difference right now.
I'm sure it's an uphill fight for you.
Historically speaking, I don't know that I've ever really worked with an organization, SOF or CF, that understood how their support slices fit into the puzzle. I've also seen many instances where the support slices didn't know how they fit in the picture. I liken unit cooperation to a piece of tile that was mislaid and protrudes just about the tiles around it. It looks great, the color matches, it fits, and there aren't any issues...until you stub your toe. That's when you realize your tile's jacked up and fixing it will be problematic.