California preparing to go to war with the NCAA?

Ooh-Rah

Ooh-Rah

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California to let college athletes sign endorsement deals

SACRAMENTO, Calif. — Defying the NCAA, California opened the way Monday for college athletes to hire agents and make money from endorsement deals with sneaker companies, soft drink makers, car dealerships and other sponsors, just like the pros.

The first-in-the-nation law, signed by Democratic Gov. Gavin Newsom and set to take effect in 2023, could upend amateur sports in the U.S. and trigger a legal challenge.
 
This is one of those age old debates, like Ginger or Mary Ann, Kate Upton or Margot Robbie, Sophie Turner or Emilia Clark...

Anyway, my $.02...

These athletes are already compensated by receiving an education (supposedly). If you want to go to school, go to school. If you want to be a pro, go pro. As an ex., I know a girl that was offered a scholarship to play hockey at a Big 10 school. However, she didn't really want to play hockey. Her parents view was this: look, if they pay for all 4 years of your education, so we don't have to (big financial burden lifted), your job for the next 4 years will be to play hockey!

As for CA, specifically, I'd like to see NCAA call their bluff and remove their schools from NCAA competition. You'd see a lot of athletes leave CA schools, although some may transfer in as well. Fact is that pay for athletes effects only a very, very small percentage of athletes. What's more, this only allows for some endorsement deals, not actual salary. So, for those few it may impact, the current system is really simply just a deferral of potential future salary they may earn once they go pro; college is their proving ground.

To me, a more logical approach to address the revenue generation "issue" that's being voiced, is to require NCAA schools to directly broaden the number of scholarships they offer as well as increasing the percentage of tuition and board based on the revenue generated.
 
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I don't think schools should pay the athletes (doesn't seem that this law is pushing for that, anyways), but letting athletes profit off of their own likeness doesn't cost the schools anything as far as I know. I also think its kinda fucked that the NCAA is allowed to more or less control what they do regarding their own image, especially considering that the NCAA makes money off of them.

Blizzard said:
To me, a more logical approach to address the revenue generation "issue" that's being voiced, is to require NCAA schools to directly broaden the number of scholarships they offer as well as increasing the percentage of tuition and board based on the revenue generated.
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I'm not an expert by any means, so I could be way off the mark here, but my understanding is that most college athletics programs already operate at a loss (outside of a few big sports). So wouldn't that going with this route would just cause a lot of colleges to bow out of a lot of the less popular sports, ending up with a net loss of actual scholarships being given out?
 
sports-ball
pfft

I love a country where you can actively protest the government because you are being oppressed at the same time you are shopping for an agent and a tight advertising contract that lets the other kids in your science class know that you catch touchdown passes because you drink Gatorade...
...get it in you

High School kids should get a check too - or else I want a better explanation of what is being done with the money that I pay for tickets to watch 11th graders play shitty basketball

now - relax, and take a knee while your tutor finishes your homework
 
It might help deter the colleges from offering under-the-table incentives. It ought to come as a reward for academic performance on the part of the athlete...but that's not gonna happen.
 
There needs to be a much better balance. I know they're "amateur" but at the end of the day some of the NCAA sports are bigger in volume and revenue than the professional leagues. AFAIK unis can't even give their players food or a small stipend to live (at least officially; some of those football boys are definitely not skimping on protein or meals). For such a huge moneymaker that's pretty atrocious.
 
Fucking NCAA and colleges. It's bullshit that I can't make a dime off anything with "devildoc" on it, but put it on a Duke jersey, Duke can make $75 on it; and they retain the right to use my name. But I can't. I have always spoken out against that shit.

@SpitfireV , universities can provide student-athletes a meal plan. The bigger schools (think top 20 football and bball) have enormous facilities and logistics with this. But as far as I know any school/sport can do it. Stipend is still a no-go.

I would love to see a bunch of universities give a big ol' "fuck you" and leave the NCAA and create their own organization. It could work in bball and in sub-FBS/FCS football.
 
SpitfireV said:
There needs to be a much better balance. I know they're "amateur" but at the end of the day some of the NCAA sports are bigger in volume and revenue than the professional leagues. AFAIK unis can't even give their players food or a small stipend to live (at least officially; some of those football boys are definitely not skimping on protein or meals). For such a huge moneymaker that's pretty atrocious.
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Some (the very few this would actually apply to) are being awarded scholarships, and ultimately degrees, from universities for tuition and boarding costs that can often exceed $200K! Others may receive partial scholarships. And several years ago, the NCAA began to allow meals to be covered as well. That's not enough?!
 
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Raptor said:
I'm not an expert by any means, so I could be way off the mark here, but my understanding is that most college athletics programs already operate at a loss (outside of a few big sports).
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You're right on. The myth is that these programs are taking in huge dollars but they're not. With the exception of a few big time football programs and a couple mens basketball programs, revenues don't cover the costs:
Does College Football Make Money? | LoveToKnow

The Biggest Misconceptions About The Finances Of College Sports

Where Does the Money Go?
 
I work at a university, and my good friend is the former SID for football (she just left to take the same job at another school). I get my gouge from her. In big schools the revenue sports make money for the non-revenue sports. 99% of sports are money-losers. Some schools have moved big money-losers to 'club sports' and just let it go; the downside being, you cannot offer scholarships if you do this.

Alabama virtually pays for its' entire athletic program with football. Duke can almost do that with basketball and football combined, but not much. East Middle North Dakota Polytech State will not make any money with any sports.
 
Right. So, the myth is that the NCAA and the schools are getting fat on these athletes but that's not really the case at all. Fact is, the athletes as a whole are very much the benefactors.
 
Blizzard said:
Right. So, the myth is that the NCAA and the schools are getting fat on these athletes but that's not really the case at all. Fact is, the athletes as a whole are very much the benefactors.
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Agreed that athletes as a whole are the benefactors. We've all seen the NCAA commercial "99% of student-athletes will go pro in something other than sports" (or whatever); 99% of athletes give 4 years of sports, they get 4 years of school, they move on to be whatever they will be. This whole issue involves 1% at the elite level. That said, Duke definitely gets big $ over having used Zion Williamson's likeness and name, just as Alabama has with Tua what's-his-name.
 
Blizzard said:
And at best, that only has a 4 year life of usefulness.
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It's no secret who I pull for and where I work. Daniel Jones, the QB of the Giants? We know him. Most of the bball players that have left Duke to go to the NBA? I have met all of them; some of them I know better than others. I love where I work. That said, I harbor no illusion that if these guys didn't play sports ball, Duke would drop them like a hot potato. College athletics everywhere is very much a "what have you done for me lately?" endeavor. And kids often get the shaft because of the NCAA-college power/lovefest, especially the 1% elite.
 
Blizzard said:
Right. So, the myth is that the NCAA and the schools are getting fat on these athletes but that's not really the case at all. Fact is, the athletes as a whole are very much the benefactors.
Click to expand...
But why should that keep outside companies from paying athletes for commercials, endorsements, etc.?
 
Conflict of interest maybe?

I have a big "meh" on this one - I say market yourself - if Reebok wants to pay a college student a million dollars to wear sneakers - so be it.
...but if the college benches them for a conflict of interest because the school already has a contract with Nike - so be it

Number likeness?
I dont know the law but I know that they "share" that jersey. If a company wants to pay Jordan the college student to endorse #23 TarHeel Jerseys, I am pretty sure that UNC is going to get a cut as well - since THEY are the ones that own the jersey.
win - win - the college gets money for selling their likeness - the player gets a few bucks for making the number popular. Until the NEXT student takes that number - because NOT everyone is going to get their college number retired.
Besides with the current crop of democrats set to take over the white house - college is sure to change in the next few years. Free college, free health care, free refills on your favorite large sugary drinks...
...the NCAAA is gonna need to team up with these athletes for some big dollar endorsements if they are going to be forced to start giving college away for free - and if the NCAA says you cant sell products while wearing your NCAA affiliated uniform - well, endorse Levi Strauss as an unnamed citizen
"Hi folks - I play college sportsball - these blue jeans are awesome"

Besides with all this new capitalist endorsement money from the evil corporate structure, think of how much more tax revenue the state will be able to collect from these socialist college students.
 
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