Critical Military Theory

Here's an excellent article from task and purpose on why the Army (though it probably applies to other services as well) is failing so hard at recruiting.

Some highlights-

Unclear advertising campaign
Website lacks information (Shows pay, but no promotion timeline; why show recruits E3 pay @4 years when you pick up E4 in two?)
Unrealistic Comparisons (E5 married with two kids compared to starting salary of Police Officer)
Offical Communication lacking (Took a week for recruiter to respond; instant chat feature rarely works; who still calls 1-800 #s?)
Still making recruiters cold call/focus on high schools

Opinion | Why nobody wants to join the Army this year

I read a similar article recently, suggesting much the same, and and an issue with all the branches.

Also quality applicant pool is smaller than it has been given physical standards including weight, fitness standards, and drug issues that may not be waiverable.
 
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