These are nice moves, in theory. Some speculate JD was merely trying to get out ahead of the curve because they were about to be called out publicly. Companies need to know their customers and this is the latest example.
Others who have recently been called out include Tractor Supply Co, John Deere, and Harley Davidson.
The problem is that without real leadership change, these policies will just quietly get reabsorbed and repackaged. Ex. Harley Davidson's CEO is on record touting some pretty woke stuff. He should be fired, but he's still running the show.
We'll see how things go over the next few months and years. Companies dumped a significant amount of money into this garbage. I'm skeptical that it's going away this easy, even though it should.