Why just 30? Why not look for something that's sustainable?
It is sustainable. In the beginning it's best people do a 100% buy in. After 30 days people can then reintroduce some food that might of been problematic for them (dairy for example or eggs if one suspects autoimmune issues).
I am doing a 30 day challenge as a way for me to get my act together again nutrition wise and remind me why eating this way is beneficial to my performance. If you have been eating paleo for awhile but like goon have been running it 85/15 or similar, then doing a 30 day challenge is the equivalent to buckling down and going full force into a training program again. IMO
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