I love how it's “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire. but then we have "Alissa Heinerscheid, the vice president of marketing, told the “Make Yourself at Home” podcast last week that she wanted to transform Bud Light’s brand."
So a low-level marketing staffer has the discretionary funds and horsepower to invent this campaign? Sign the "influencer", make the shoot, and add their face for real or in post-production? Or it was the VP (which is plausible), but they don't run things up the flagpole first?
Yeah, nah.
"Here's a contemporary issue that's highly controversial. Should we build an add campaign around this? Yolo!"
This is some weak-ass damage control.
