Not Work Safe .

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I love how it's “Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire. but then we have "Alissa Heinerscheid, the vice president of marketing, told the “Make Yourself at Home” podcast last week that she wanted to transform Bud Light’s brand."

So a low-level marketing staffer has the discretionary funds and horsepower to invent this campaign? Sign the "influencer", make the shoot, and add their face for real or in post-production? Or it was the VP (which is plausible), but they don't run things up the flagpole first?

Yeah, nah.

"Here's a contemporary issue that's highly controversial. Should we build an add campaign around this? Yolo!"

This is some weak-ass damage control.

So, yeah... pretty much the bullshit we thought it was.

https://www.cnn.com/2023/04/24/business/anheuser-execs-on-leave/index.html

Anheuser-Busch has placed two executives who managed Bud Light’s sponsorship of two Instagram posts from a transgender woman on leave, according to several media reports.

Ad Age was the first to report that Alissa Heinerscheid, Bud Light’s vice president of marketing, was placed on leave. Todd Allen, most recently Budweiser’s vice president of global marketing, is set to replace her. Daniel Blake, Anheuser-Busch’s vice president who oversees market for mainstream brands, was also put on leave, according to the Wall Street Journal.

"Low-level marketing staffer" my ass. I love how InBev's "strategy" was basically a Rick James couch moment.
 
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