I don't think it's all the NRA, when you have the Brady campaign and the left screaming "dead children" and staging school walk outs.
Some how the kids have become the political chess peices, leaving the NRA the face of arguing with highschool kids and looking really bad and heartless. Yes its engineered for that exact purpose, but the NRA's spokesmen/spokeswoman have left undesirable effect on the middle of the road mom and dad Americans...and that shit is bad.
Now we have the guy with a questionable back ground from the 1980's who was plaster all over TV when middle of the road mom and dad were in school, taking the helm of the top org fighting to preserve the 2A, at a time when middle of the road mom and dad are afraid their kids are going to die at school.
I cannot see how any reasonable person, could not see the possible issues with that, or the political talking points they are just giving the left. Talking points with substantial substance with a quick Google search and little knowledge of the inner goings on of that time and situation.
That said, I doubt this will work well for the NRA, and will probably cause further distraction and division of the middle of the road Americans.
$.02