It's pretty metro-sexual group, but the work out and effects are excellent. The marketing and business plan is awesome... There are some really whacked out personalities that have the polar magnetic effect for me. I toss and turn whether to get involved in the thing. I still gotta admit the results are excellent. The on line workouts rock! I think this also some marketing, fad and group identity associated with it that drives some folks away. As well drive many more folks to it. Modern American people are looking for a sterile controlled predictable struggle / thing with a group / tribal identity. The product is genesis. I'm a fat fuck so my motivation is slipping away and my "give a shit" meter is on empty. It's kind of like tattoos for me. All these bitches and weak kneed jerk offs are getting covered with them. Contractor fat loser tough guy with insecurity problems with something to prove shit. Same crowd of morons... I think lifting weights in my back yard in the snow, ruck marching once a week and bike riding is my thing. Along with good cigars, good scotch, good dark beer and fucked up anti-social perspective.