Incorrect. His use of
hype is accurate.
The movie's success in sales is not what hype refers to, it is the building of expectations through marketing thereby encouraging people to buy a ticket and go see the movie. The fact it made so much money is not an indicator of how good the movie is. Using your own assessment of ep 1-3,
Episode 1 is the third highest overall grossing star wars film (adjusted). Is it not fair to say that the reason such a poor movie made so much was because of the hype generated leading up to its release? The force awakens was an over-hyped mediocre film, that while entertaining, did not live up to the wonder and awe of the original trilogy.