First in my family to serve. Parents eventually came around.
My very limited perspective is that it's constantly a debate between whether or not you explicitly appeal to those who come from those traditions you feel strongly about how the military should be wrong, or do you try to skim off more one-offs from backgrounds like myself who wouldn't otherwise consider joining. Even though I was very drawn by the tradition, camaraderie, and the desire to serve, I recognize that those aren't going to be selling points for a lot of people who didn't come from that sort of tradition.
Essentially, do you cast a wide net or drill deep?