Pure apologia from renowned Disney shill Scott Mendelson. Which completely ignores the massive increase in overseas markets (read, China) revenues that came out of nowhere post-PT.
The more likely scenario for why they aren't "infinite money printers" has to do more with competitive films and pure oversaturation of these brands than it does with costumers skipping these films because of the percieved "wokeness".
Well that's the mouse's party line, for sure. But if we're talking about why this franchise is underperforming, maybe we should listen to the people who actually stopped paying money, rather than Disney's damage control PR spin. You know, cause they're the ones who were expected to shell out but didn't. And they are legion, and not at all shy about saying why Disney SW is dead to them. Hint: it has nothing to do with "oversaturation" (seriously? MCU anyone?).
And none of that has anything to do with the intentional fracturing of the fan base, straight-up school-yard shit-talking from the directors and producers, the utter failure of merch to sell, the garbage results of Galaxy's Edge (even before the 'rona). Nor does it speak to Kurtzman's Star Trek, Dr. Who, DC Comics, Ghostbusters, Batwoman, Ocean's 8, Dark Phoenix, Terminator: Dark Fate, Birds of Prey, Charlie's Angels, the freaking NBA, ESPN, and much, much more.
This is an (empirically)
undeniable trend across much of our current popular media. "Woke"ness certainly doesn't account for all of it. Some of these films/etc. were just trash, regardless of any political messaging agenda. Many of them are intentionally and explicitly antagonistic and hostile to the preexisting fan base.
And again, the built-in fandoms who are fleeing these IPs are telling us exactly why, and it has nothing to do with oversaturation or other super-awesome movies outcompeting them. You can watch about 15 hours of DT critique from Mauler to get basically every reason why these movies are failures, or you can sum it up in a snappy, pithy one liner: "get woke, go broke".
