Topkick
Verified Military
The new logo looks stupid, but it won't keep me from ordering the rainbow trout.
The self identity thread.
- Thread starter Diamondback 2/2
- Start date
Great article outlining a lot of the changes which are, indeed, 180 out from their historical base customer.
I am sure it's just the logo rebrand... or maybe it's an explicitly Southern styled dining facility that went from firing/not hiring gay people (illegal, but true, and using it as a starting point to elucidate where they started) to removing the dude from said logo (misogynistic), an 8 year running history of trying to score better on an LGBTQIA+2S% "inclusion metric" and including a "diversity" page on their website (with partners like NeruoVerse Collective and the LGBTQ+ Alliance), bending the knee to the woke mob with a pride post in '23, the rainbow rocking chair post, sponsoring the Nasville Pride event, plant based menu options, and the general "progressive" ideology of tearing down history, legacy, values and culture in the name of "inclusivity".
Or, yeah, I am sure it's just the logo.
I don't keep up with all the companies on the liberal outrage list, even less so those on the conservative one. Appreciate the article.
I still stand by my position that removing dumplings would be worse than anything they've done so far lol.
True.
Agreed!!! I tear into that like a monkey fucking a football bat.
Cracker Barrel > Chik-Fil-A. I'm in a bunker and this is my hill.
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I didn't know any of that so it's a genuinely eye-opening post (+10) but I think the logo brought awareness to the brand's changes. Not that the brand wasn't changing, but it was largely in the background or underreported. The logo however? Instant press across most major platforms. Instant visibility across the nation as advertising changes (interstate billboards). An unescapable in-your-face visual representation of all of the things we didn't know about CB. People can tolerate change but not this level of change.
I guess their dumbass CEO didn't learn from Target's experience.
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I didn't know any of that so it's a genuinely eye-opening post (+10) but I think the logo brought awareness to the brand's changes. Not that the brand wasn't changing, but it was largely in the background or underreported. The logo however? Instant press across most major platforms. Instant visibility across the nation as advertising changes (interstate billboards). An unescapable in-your-face visual representation of all of the things we didn't know about CB. People can tolerate change but not this level of change.
I guess their dumbass CEO didn't learn from Target's experience.
I used "live, laugh, toaster bath" at work and I'm surprised HR hasn't called.
Liar. Bro you look so fit now your cheat meal is probably a spoonful of kale and half an animal cracker. No way you look like that off of a Cracker Barrel diet. ;)
We've been friends a really long time. We've had our share of differences along the way, but this^ sir, THIS? THIS SHALL NOT STAND.
Then you better fix bayonets and bring friends.
Devildoc
Verified Military
Cracker Barrel is a full "meh", as is most fast food masquerading as southern/country cuisine, but certainly edible. I think changing the logo is just stupid; the dude on the barrel is not offensive and if people look at and think "that turns me off, I'm going to eat at McDonald's instead" they are just oxygen thieves.
I don’t think any serious Cracker Barrel enthusiasts were going to stop eating there because there was an old white guy on the logo.
I think plenty of them will frequent it less because they changed it, giving the appearance of a “driven by woke” rebrand.
Short term loss is inevitable. Long term… not sure yet.
There were a couple comments on the reddit thread discussing how (from a design perspective) the old logo would usually be a bad design because it's outdated and overly complicated, but those factors make the design perfect for its niche.
