Great article outlining a lot of the changes which are, indeed, 180 out from their historical base customer.
I am sure it's just the logo rebrand... or maybe it's an explicitly Southern styled dining facility that went from firing/not hiring gay people (illegal, but true, and using it as a starting point to elucidate where they started) to removing the dude from said logo (misogynistic), an 8 year running history of trying to score better on an LGBTQIA+2S% "inclusion metric" and
including a "diversity" page on their website (with partners like NeruoVerse Collective and the LGBTQ+ Alliance), bending the knee to the woke mob with a pride post in '23, the
rainbow rocking chair post, sponsoring the Nasville Pride event, plant based menu options, and the general "progressive" ideology of tearing down history, legacy, values and culture in the name of "inclusivity".
Or, yeah, I am sure it's just the logo.